How to Increase Sales from your Website?
In this fast paced world of ours, we all want instant results. We want the taxi to arrive quickly, and want the food prepared as fast as possible. We get irritated even when a website takes more than just a few seconds to load. The same is true for people who want to increase the sales from their websites.
But alas! There are no shortcuts to achieving feats like this. It can only be achieved if you show constant diligence and perseverance, and follow some steps carefully, which over time will do the magic. Moreover, since prospective customers will generally visit multiple sites, your competition is just a click away!
Below are a set of proven steps to help you achieve the sales target you might have planned for your website.
1. Have a simple but compelling website design
Keep your website simple and do not overwhelm your audience with unnecessary information overload. You website should be clean, crisp and polished, and should have a professional look. Any excesses should be avoided, which means that you should strike a balance between the amount of text, images, videos and other information. Also, navigation on the site should be easy for the visitors so that they can find what they are looking for without much effort.
2. Draw more traffic to your website
The saying “whatever shows more, sells more” can never be reiterated enough. Promote your website name anywhere and everywhere possible – in advertisements, social media pages, banners, business cards, service vehicles – and anywhere else possible. You can also take the help of SEO so that your website shows up well in the search engine results. This will ensure that more number of people visit your website, which would automatically increase the number of sales.
3. Remove doubts
Customers are skeptical about buying goods and services from a new place, especially on the internet. And it would feel natural if you view it from the customers’ standpoint. So you must take measures to remove any hesitation in the minds of the customers. You can post an ‘expert advice’ article/video on the relevant topic. Or you can mention the achievements of your company such as any awards or recognitions which would build authority. Testimonials are also a good way to achieve this.
4. Provide exciting offers to lure in customers
You can provide exciting deals and discounts on your website to attract more people to visit your website. Then you can use ‘exploding offers’ (offers that have a short expiry time which would want an immediate call for action) so that the potential customers close the deal as soon as possible. It may be the offering of an extra discount or service, if the customer decides to buy from you in the next 24 or 48 hours.
5. Follow up regularly
You must keep track of the people who were just visitors, and those who converted into customers. And you must take pains to find out why. Always take reviews from current and potential customers, and try to sort out any issues that they might be facing. Additionally, you might do regular follow ups through platforms like e-mail, social media, phone messaging etc. Always remember – “A satisfied customer might refer you to 5 more friends, but an unhappy customer might mention you to 500!”
Above all, every business is unique, and so are their customers. What works well for one may not work at all for another. So it is always a good idea to keep experimenting with new changes to find out what exactly works just right for you.